Jessica Ringena

Few executives embody the cross-functional spirit of Hy-Vee quite like Jessica Ringena. Now serving as chief revenue officer, Ringena has built a career defined by a deep understanding of how finance, marketing, technology and operations intersect to drive growth.

Ringena began her Hy-Vee journey in the accounting department as a controller. From there, she moved fluidly across the organization, taking on leadership roles spanning technology, marketing, health care and finance. That breadth of experience now converges in her current post, where she oversees finance, marketing and retail media with a singular goal: Grow top-line revenue while optimizing profitability.

“At its core, my role is about bringing those worlds together,” she said. By aligning forecasting and projections with marketing strategy and retail media measurement, Ringena is focused on creating synergy across disciplines that historically operated in silos. The goal is sharper performance insights and a more seamless customer journey, from offer generation and list building to in-store and online engagement.

Equally important to Ringena is equipping store teams with better tools. For example, Hy-Vee’s finance team recently enhanced budgeting and forecasting resources for store directors, and the marketing team launched a marketing hub that provides real-time promotional assets tailored to local markets. The guiding principle, she noted, is simple: “If you’re not serving a customer directly, how do you serve those who are?”

Ringena credits Hy-Vee’s enduring success to its service-first culture and community involvement. Customers often refer to their local store as “my Hy-Vee,” she said — a testament to the grocer’s local connection and employee engagement.

According to Ringena, her greatest opportunity in the year ahead will be weaving together data, messaging and Hy-Vee’s distinctive service model to reach and engage with customers across every touchpoint of the shopping journey.