LOS ANGELES — JOYRIDE is having a moment. The better-for-you candy brand co-owned by YouTuber Ryan Trahan — made with no fake colors, no junk ingredients, and less sugar — is now the No. 1-selling non-chocolate candy at Target and one of the fastest-growing candy brands in America, powered by a fan base of millions.
This summer, JOYRIDE put that fandom to the test with the 50 States Challenge: the state whose fans posted the most Instagram selfies holding a JOYRIDE bag within 24 hours would win its very own custom candy. Fans submitted 11,495 photos — setting a Guinness World Record — while 2.6M+ viewers followed the live leaderboard on Trahan's 24-hour livestream. When the clock ran out, Idaho had out-posted every other state.
