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Julianne Hough joins Icelandic Glacial as brand's first celebrity partner

The partnership unites Icelandic Glacial’s commitment to purity and sustainability with Hough’s holistic approach to wellness.

LOS ANGELES — Icelandic Glacial, the premium spring water brand renowned for its pristine source and sustainable practices, has announced its first-ever major celebrity partnership with dancer, actress, and wellness entrepreneur Julianne Hough. The collaboration launches a new chapter for the brand as it amplifies its core message: “You Are What You Drink, Be Exceptional.”

The partnership brings together Icelandic Glacial’s commitment to purity, performance, and sustainability with Hough’s holistic approach to wellness and personal empowerment. Widely recognized for her dynamic career in entertainment and her passion for health, Hough will serve as the face of the “Be Exceptional” campaign. She will lead an integrated social media and content strategy designed to inspire consumers to elevate their lifestyles, starting with how they hydrate.

“Harnessing energy and prioritizing movement are two of my life’s passions,” said Hough. “However, I can't do either without maintaining a healthy and vital lifestyle – and that starts with hydration. I’m thrilled to partner with Icelandic Glacial, a brand that truly understands the importance of mindful living and shares my mission to help people embrace their full potential.”

As part of the campaign, Hough will share exclusive insights into her wellness routine, including how Icelandic glacial water helps maintain balance, vitality, and focus. Followers can expect a mix of video content, health tips, behind-the-scenes footage, and interactive challenges—all reinforcing the “Be Exceptional” ethos.

Michelle Grieco, Vice President of Marketing at Icelandic Glacial, underscored the significance of the partnership: “At Icelandic Glacial, we are dedicated to providing not only the highest quality water but also inspiring individuals to live their best, most exceptional lives,” said Michelle Grieco, VP of Marketing at Icelandic Glacial. “Julianne Hough perfectly embodies this philosophy—her passion for wellness and motivating others aligns seamlessly with our brand's mission.”

Icelandic Glacial is sourced from the Ölfus Spring in Iceland, one of the world’s most abundant and protected natural springs. The water is naturally filtered through lava rock, giving it a remarkably crisp taste and naturally high alkaline pH of 8.4. It is also certified carbon neutral for both product and operations, reflecting the brand’s unwavering commitment to environmental responsibility.

Through this collaboration, Icelandic Glacial is spotlighting its new line of aluminum cans in addition to its signature PET bottles. These sleek, 330-mL cans feature still water, classic sparkling, and naturally flavored sparkling options like Sicilian Lemon, Tahitian Lime, and Tarocco Blood Orange, offering consumers a refreshing, zero-calorie, and zero-sugar alternative in sustainable packaging.

The partnership will also promote Icelandic Glacial’s premium glass bottles, available in 330- and 750-mL sizes, catering to everyday hydration and upscale dining experiences.

To learn more, visit www.icelandicglacial.com, follow the campaign on Instagram at @IcelandicGlacial, and join the movement using #BeExceptional.

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