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Kantar has released their annual Brand Inclusion Index for 2024, which ranks the most inclusive brands of the year based on recognition by consumers for setting a positive example by demonstrating a genuine commitment to DE&I.
A key finding shows that 8 in 10 U.S. consumers feel brands are trying to be more diverse and inclusive.
Globally, DEI influences buying decisions among 8 in 10 shoppers. 75% of U.S. consumers say it is important that brands they buy from promote diversity and inclusion.
However, overall are experiencing discrimination (75% this year.) Groups in the U.S. experiencing significantly higher levels of discrimination include LGBTQ+ consumers, people with a disability, black or African American consumers, Hispanic and/or Latino consumers. 63% of shoppers reported acts of discrimination occurred at a commercial location where they are ready to spend their money.
The study also reports tha the top 5 inclusive brands in the U.S. this year are: Amazon, Dove, Apple, Walmart and Nike.
