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MINNEAPOLIS — For Katie Boylan, storytelling is more than just a function of her role — it’s a strategic force that shapes Target’s brand, culture and future. As executive vice president and chief communications officer at Target, Boylan leads a team dedicated to building confidence, loyalty and advocacy among stakeholders, ensuring that the retailer’s story is told with clarity and impact.
“Our team of industry-leading communicators work in an integrated way to engage and inform our audiences,” Boylan said. “With expertise spanning media relations, executive positioning, event production and data analysis, we help bring Target’s story to life in ways that build trust and connection.”
Boylan’s work extends beyond communications. She also leads Target’s sustainability efforts, driving the company’s Target Forward strategy, which focuses on long-term business resiliency and results. Her dual responsibilities underscore the evolving role of corporate communications — blending storytelling with tangible action to shape both public perception and business outcomes.
One of the most rewarding aspects of her work, Boylan said, is seeing how Target’s leadership increasingly recognizes the value of communication as a driver of business success. As the company evolves in a rapidly changing retail landscape, her team has adapted, finding new ways to collaborate across departments and strategically guide the business.
“It’s rewarding to watch my team innovate and take on new challenges,” she said. “Every day, they work tirelessly to solve problems and drive growth for our organization.”
