CHICAGO — Kellanova is embracing the fall season with a lineup of limited-edition snacks and collaborations from its leading brands, celebrating everything from game day gatherings to Halloween nights.
“Fall never tasted so good,” the company said, encouraging fans to enjoy the seasonal lineup before it disappears.
The seasonal portfolio includes returning favorites and new twists across several iconic Kellanova brands:
- Eggo is teaming up with Stranger Things to release Limited Edition Strawberry Red Waffles made with natural color sources, along with collectible packaging. Eggo will give away 11,000 boxes via Instacart in honor of Eleven, the show’s waffle-loving hero.
- Rice Krispies Treats is collaborating with Universal Studios and Fandango for a Wicked-inspired treat featuring shaped sprinkles for the first time. Fans can find “Emerald Tickets” in select packs for a chance to win streaming access to Wicked Part 1 and movie tickets to Wicked: For Good.
- Cheez-It is offering Trick-Or-Treat Pouches of its classic crackers in Halloween-themed boxes, each with 30 mini packs, ideal for parties or trick-or-treaters.
- Pop-Tarts brings back the Frosted Pumpkin Pie flavor, alongside the return of the Pop-Tarts Mascot Costume at Spirit Halloween stores.
- Town House is launching Game Day Original Crackers in football shapes for tailgates and watch parties.
- Pringles introduces Glow-in-the-Dark Cans and Spooky Snack Packs, combining bold flavors with festive designs.
- RXBAR returns its Pumpkin Spice protein bar, made with simple ingredients like egg whites, nuts, dates, and natural spices.
