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BATTLE CREEK, Mich. — Kellogg Co. has debuted almost two dozen new items in the United States.
Kellogg Co. has debuted almost two dozen new items in the United States.
The lineup includes Cheddar and Southwest Ranch cracker chips and granola bars from Special K; Simply Eggo frozen waffles and hand-held on-the-go Eggo Wafflers; cinnamon-inspired flavors of Frosted Mini-Wheats Little Bites and Kellogg’s Raisin Bran, as well as caramel nut Crunchy Nut.
"Throughout Kellogg history, our commitment to product innovation has built brands that consumers know and love," said Brad Davidson, president of Kellogg North America. "The introduction of new products in the first half of 2012 continues that legacy."
