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NEW YORK — CoverGirl has named Grammy-nominated and multiple ACM and CMA Award-winning artist Kelsea Ballerini as its newest CoverGirl.
The multiplatinum songwriter and producer has emerged as one of the most acclaimed and talked-about artists in country music, and she is best known for her seven No. 1 songs at Country Radio, the company said.
“I’ve been a fan of CoverGirl for as long as I can remember. I’ve always had an iconic tube of CoverGirl mascara in my makeup bag, and I even wrote in my journal at age 14 that one day I dreamed of being a CoverGirl. Makeup is another creative outlet for me, and I’ve always said if I wasn’t doing music, I would probably be a makeup artist! I’m excited and honored to partner with CoverGirl, and I can’t wait to share more about my favorite products from the brand,” said Ballerini.
Originally from Knoxville, Tenn., Ballerini began songwriting as a child and released her first studio album in 2015. She went on to have major chart-topping success, with 25 gold and platinum certifications from the RIAA to date, garnered multiple Grammy Award nominations, a long list of award wins including most recently two CMA Awards in 2021, all accumulating to more than 4 billion total streams. Expanding her sphere of influence, she released her first original book of poetry, Feel Your Way Through, in 2021.
“We’re so excited to have Kelsea join an iconic lineup of CoverGirls who share the same passion for accessibility, inclusivity and individuality,” said Stefano Curti, chief brands officer of consumer beauty at Coty, home to CoverGirl.
