NEW YORK – Kidfresh, the kids' meal brand known for kid-friendly favorites made with hidden vegetables, is expanding beyond lunch and dinner this fall with four new products designed to help parents “Win More Meals” all day long.
Launching in the freezer aisle this October, the new lineup includes Egg Bites & Potato Tots, Mac & Cheese Bites, Blueberry Mini Muffins and Chocolate Chip Mini Muffins. The new products bring Kidfresh's signature approach of kids' favorite foods made with real hidden vegetables, wholesome ingredients, and protein to breakfast and snack time.
“Parents aren't just figuring out dinner. They're solving for breakfast, packing lunchboxes and looking for snacks their kids will actually eat, while also wanting choices they feel good about serving,” said Michael Allen, CEO of Kidfresh. “In the morning, we know parents are managing time, and in the afternoon, they're managing hunger. We're here to provide a solution for both, giving families more ways to win more meals throughout the day.”
The four new products include:
- Egg Bites & Potato Tots Easy Combo: Kidfresh's Easy Combo concept makes its debut at breakfast, pairing kid-friendly egg bites and potato tots in one convenient meal. Made with cage-free eggs and real cheddar cheese, the egg bites feature hidden pureed butternut squash, while the russet potato tots have hidden pureed cauliflower and navy beans. The breakfast provides 14 grams of protein per serving.
- Mac & Cheese Bites: Kidfresh's award-winning mac and cheese gets a new format with crispy, bite-sized pieces that are cheesy on the inside. Made with real mozzarella cheese, hidden pureed butternut squash and fava beans, the bites provide 10 grams of protein per serving and are also a good source of calcium.
- Blueberry Mini Muffins: Made with real blueberries, banana and hidden pureed butternut squash, these muffins provide 5 grams of protein per serving and 35% less sugar than the leading brand.
- Chocolate Chip Mini Muffins: Made with real chocolate, banana and hidden pureed butternut squash, these muffins provide 5 grams of protein per serving and 45% less sugar than the leading brand.
The four new products will be available in the frozen aisle in October 2026 at Target.
Kidfresh will also showcase the new lineup at the 2026 NFRA Convention, October 17–20 at the Gaylord National Resort & Convention Center in National Harbor, Maryland, connecting with retailers and industry partners as the brand expands into new dayparts.
For more information or to find a retailer near you, please visit www.kidfresh.com.
