Kimberly-Clark unveils new green program

DALLAS – Kimberly-Clark Corp. has unveiled a proprietary innovation program focused on advancing alternative natural fibers as the foundation for a next-generation, high-performance, sustainable materials platform, furthering the Company's commitment to Better Care for a Better World. Company researchers and scientists developed a patented technology platform by transforming fibers from a rapidly renewable succulent plant into sustainable material. This breakthrough has the potential to power the Company's future hygiene products with enhanced performance, quality, and sustainability.*

"This represents an exciting moonshot for Kimberly-Clark and the culmination of more than two decades of materials and plant science expertise," said Craig Slavtcheff, Chief Research and Development Officer at Kimberly-Clark. "We have developed a highly proprietary technology platform rooted in alternative fiber research and believe that these novel natural fibers will form our next great materials platform – an innovation with the potential to reshape the hygiene category. While testing continues, we are optimistic by early results and believe this material will provide curve-bending performance in our products while strengthening our long-term growth and supply chain resilience and accelerating our journey toward a future less dependent on traditional fiber sources."

The Alternative Natural Fiber program reflects Kimberly-Clark's consumer-led innovation platform model, which focuses on making strategic investments in disruptive technologies. This approach aims to deliver the best product at the lowest cost, while upholding responsible stewardship of the resources essential to the Company's offerings. Kimberly-Clark expects products developed with this alternative fiber to support its strategy of focusing on higher-value, differentiated spaces where it has the right to win.

"Kimberly-Clark is at its best when we harness the power of science to solve real human needs and deliver Better Care for a Better World," said Jeff Melucci, Chief Strategy, Business Development, and Administrative Officer at Kimberly-Clark. "Our Alternative Natural Fiber program is an example of our Powering Care strategy in motion and how we are pushing the boundaries of what we can deliver to consumers to meaningfully enhance how they experience products they rely on every day. We are energized by all the ways this promising innovation can reset the standards in our product categories, while delivering the care consumers seek from us and ongoing value to our shareholders."