INDIO, Calif. – Kiss Products Inc., has partnered with global pop sensation, Sabrina Carpenter to unveil an exclusive, immersive speakeasy experience at everyone's favorite festival in the desert.
Hidden inside the central market behind an 'elevator' door, The Pretty Girl Parlour offers festivalgoers a transportative escape from the desert heat, blending music, beauty, and culture into one unforgettable experience.
Designed as a nod to Sabrina Carpenter's signature aesthetic and creative vision, the speakeasy invites guests to step into an intimate, vintage-inspired parlour featuring Kiss Lashes, curated décor, and photo-ready moments.
At the heart of the experience, visitors can enjoy:
- A retro-inspired photo booth capturing shareable, festival-ready moments
- Specialty drinks crafted to reflect the playful, elevated spirit of the space
- Air-conditioned interiors, offering a refreshing hideaway from the desert sun
- Beauty-forward touchpoints inspired by Kiss' commitment to creativity and self-expression
"Sabrina embodies creativity, confidence, and classic beauty, values that are core to the Kiss brand," said Megan Betke, Senior Marketing Manager at Kiss. "This partnership allowed us to create a one-of-a-kind, organic experience that celebrates self-expression in a setting as iconic as Sabrina herself. The festival became the backdrop for our speakeasy collaboration, where Kiss lent its beauty know-how and Sabrina drew on her poise and creative vision to bring our vintage beauty parlour setting to life."
As one of several hidden speakeasies across the festival grounds, The Pretty Girl Parlour quickly became a must-visit destination for those in-the-know, reinforcing the festival's reputation for immersive, discovery-driven experiences.
Coinciding with the activation, Kiss unveiled the Pretty Girl Parlour Edit, a curated false lash collection inspired by Sabrina Carpenter's signature aesthetic. The experience complements Sabrina Carpenter's highly anticipated return to the festival as a headliner, further cementing her influence across music, fashion, and culture.
