KitKat, which last year inked a multiyear deal as Formula One's official chocolate bar, has unveiled a life-sized, hand-crafted chocolate car inspired by F1 racing.
Weighing in at more than 150 pounds (the equivalent of 16,900 two-finger KitKats), the chocolate car required meticulous engineering and sculpting over more than 1,250 hours by Nestlé innovators. The result was unveiled at the United Kingdom’s legendary Silverstone Circuit by racing ace and presenter Billy Monger.
"I’ve seen some incredible cars at Silverstone, but none as unique as this one,” Monger quipped in a statement released by Nestlé. “In racing, we’re always told to stay focused, but even the best drivers know that you can’t perform without a proper break. So, I’m buzzing to be unveiling this giant KitKat car at the home of British racing to kick off the new season, reminding people to take a break and get ready for all of the action."
Nestlé noted that the massive chocolate confection “signals the green light for fans across the country to get their hands on a KitKat limited-edition miniature replica chocolate car,” each with a milk chocolate shell with chocolatey filling and embedded crispy cereal pieces.
"We built the chocolate racing car as a tribute to the precision of the sport and the playfulness of our brand,” according to Scott Coles, managing director for Nestlé Confectionery in the U.K. and Ireland. “We’re not just showing up at the track, we're also bringing the thrill of the race to supermarket aisles, making every 'F1 break' part of the fan experience."
KitKat will feature at key F1 races during F1’s 2026 season in Nestlé’s top markets. The partnership is delivering immersive fan experiences through social media engagement, exclusive merchandise, in-store activations, prize promotions, and limited-edition products. KitKat will also appear with targeted ads during the Netflix series, Drive to Survive.
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