NEW YORK – Knorr is introducing Knorr Cups: the ready-to-heat pasta and rice cups bringing big Knorr flavor to life on the go. With more than half of Gen Z Americans taking up a side hustle, we know you need quick options to satisfy your hunger and your taste buds. With Knorr Cups, users don't have to choose between delicious and convenient. No pot. No boiling water. Just add water, pop your cup of choice in the microwave, let it rest for a few minutes, and boom: creamy garlic, cheddar broccoli, Spanish-style rice, or another craveable cup of comfort is ready to clock in.
"Knorr believes no one should have to skip a meal because they're short on time," said Melanie Cappella, Knorr's Chief Growth Officer. "Consumers are finding themselves busier than ever, but that doesn't mean they have to compromise on flavor. Knorr Cups were created to fit into those real-life moments, delivering comforting taste in a format that works with their day. And with the Knorr Flash Cupping Studio, we're proving that even a short break can go a long way in giving you a much-needed moment of big flavor and relaxation."
Big Flavor, Small Breaks, No Boring Bites
"Knorr Cups are here to rescue your snack break, lunch break, and every hunger break in between. With 71% of Gen Z and millennials opting for multiple small meals throughout the day over three big meals,2 there's never been a better time for a quick bite," the company said.
Knorr Cups are packed with plenty of it: eight cups, including four with tender pasta and four with fluffy rice, so users can choose their own flavor adventure. Just two and a half minutes in the microwave, a three-minute rest, and, ta-da. Hands-off, on-the-go goodness, with the same flavors that made Knorr Rice and Pasta Sides America's favorites:
- Knorr Pasta Cups deliver all the quick and cozy comfort you're craving, with flavors like Cheddar Broccoli, Chicken, Creamy Alfredo, and Creamy Garlic.
- Knorr Rice Cups bring big on-the-go deliciousness with Cheddar Broccoli, Chicken, Spanish Style, and Chicken Broccoli flavors.
Flavor Therapy, Meet Cupping Therapy
Busy schedules don't just leave people short on time. They leave them looking for mini ways to press pause and recharge. In fact, 81% of consumers snack to carve out a little quiet time amid the chaos of it all.2
That's where the Knorr Flash Cupping Studio comes in. On October 29, Knorr is bringing quick cupping sessions to busy New Yorkers on the move. As we heat Knorr Cups to savory goodness, you get a cupping treatment in tandem — because we know all that commuting, schlepping, and hustling leaves you craving a moment to unwind. By the time your cup is ready, you'll be feeling refreshed and ready to enjoy a satisfying snack before taking on whatever's next on your calendar.
The company said cupping ancient healing method — a 5,500-years-old ancient — that uses special cups to relax muscles. While some may have spotted cupping's signature circular marks on your favorite athletes, cupping therapy is heating up everywhere as the category grows 10.2% annually.
Stop by the Knorr Flash Cupping Studio on October 29 at 178 Bleeker St. from 3 p.m. to 8 p.m. ET for a complimentary cupping session and hot-out-the-microwave Knorr Cups, whether you're commuting home, heading to your side hustle, or on your way to the third hobby you've tried this year.* Say, "ahhhhh," "yummmm," and walk away recharged for the rest of your day.
Knorr Cups are now available at Walmart, Amazon, and retailers nationwide for an MSRP of $1.47 for single cups and $11.76 for an eight-pack of an individual flavor.
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