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Kraft Heinz makes changes to operating structure, leadership

CPG company reorganizes into three regions to conrol costs, sharpen focus.

PITTSBURGH — The Kraft Heinz Co. announced changes to its global operating structure to help accelerate growth, sharpen focus, and more effectively deploy resources across its portfolio of iconic brands.

Effective July 1, Kraft Heinz will reorganize into three regions: North America , Europe and Pacific Developed Markets, and Emerging Markets.

“This new structure positions Kraft Heinz to unlock the full potential of our portfolio and drive sustainable, volume-led growth across our global business,” Steve Cahillane, chief executive officer at Kraft Heinz, said in announcing the changes.

Under the new structure, the Asia Emerging Markets and West and East Emerging Markets (WEEM) has been combined under the leadership of Marcel Regis, who becomes regional president, emerging markets

The European countries currently included in WEEM will join the Europe and Pacific Developing Markets group, which continues to be led by Willem Brandt, who serves as regional president. 

Nico Amaya will continue to lead North America, which includes the U.S. and Canada.

Additionally, procurement and supply chain will be combined into one central function under Janelle Aydin, who will serve as global chief procurement and supply chain officer.

As part of these changes, Cory Onell, chief omnichannel sales and Asia emerging markets officer, and Flavio Torres, global chief supply chain officer, will transition out of their roles. Both Onell and Torres will remain with the company as advisors through a transition period.

“We are building momentum across many areas of the business, and this regional structure will help us meaningfully accelerate and scale our progress,” Cahillane said. “As a company, we are proving that iconic brands can evolve, scale and win.”

Kraft Heinz is one of the world’s largest food and beverage companies, with approximately $25 billion in net sales in 2025 and a portfolio of iconic brands enjoyed by consumers in more than 40 countries.

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