Kraft Mac & Cheese unveils PowerMac

PITTSBURGH –  Kraft Mac & Cheese ihas introduced PowerMac, a brand-new innovation delivering 17g of protein and 6g of fiber per serving. Kraft is known for bringing two icons – macaroni & cheese – together and making them the Best Thing Ever. Now, America's No. 1 mac & cheese is uniting the benefits consumers are seeking with the same cheesiness fans know and love. PowerMac expands the blue box lineup with added nutrition while staying true to the taste, convenience and affordability that has made Kraft Mac & Cheese a trusted household favorite for nearly 90 years.

The Best Thing Ever Just Got Better: Kraft Mac & Cheese Unveils PowerMac, Offering Added Protein and Fiber with the Same Cheesiness Fans Know and Love

With more than half of consumers looking to add more protein and fiber to their diets, better-for-you mac and cheese offerings continue to grow – significantly outpacing the broader mac and cheese category. However, better-for-your mac and cheese consumers are not purchasing as frequently as the rest of the category consumer. By combining the trusted convenience fans expect from Kraft Mac & Cheese with protein, fiber and more food at a more accessible price than other offerings in the category, PowerMac meets the growing demand for a better-tasting better-for-you option that buyers will reach for time and time again.

Nearly a year in the making, Kraft Mac & Cheese took a deliberate approach to entering the protein and fiber space. The brand combined PowerMac’s proprietary protein-and fiber-enriched pasta with its iconic cheese powder to meet the high standard fans expect from the No. 1 brand in the category. The result is a creamy, craveable mac that has the same cheese taste you know and love.

"Kraft Mac & Cheese has been setting the pace in category innovation with new flavors and formats, and we’re excited to extend that work with the introduction of PowerMac,” said Ashleigh Edmonds, Senior Director of Marketing for Kraft Mac & Cheese. “As a consumer-obsessed brand, we developed PowerMac for consumers who want more from their everyday meals without compromising on great taste. PowerMac delivers the benefits fans are craving in a way that only Kraft Mac & Cheese can; with a product that outperforms similar offerings in taste, while offering more food at a better price.”

Available in two flavors, Original and White Cheddar, PowerMac will roll out at major retailers nationwide in April 2026 for $2.99 per 7.25 oz box. It will also expand to other formats later this year, making it even more convenient for fans to enjoy PowerMac.