CINCINNATI –The Kroger Co. has launched its 2026 Kroger Wellness Tour, a monthlong September initiative aimed at bringing wellness resources and education directly to customers nationwide.
Throughout the month, participating Kroger Family of Stores locations will host wellness-focused events every Friday and Saturday, offering product samples, information on OptUP Picks and access to Kroger Health experts, including pharmacists and dietitians. The activations are designed to help customers make simple, informed choices to support their everyday health.
The tour will also feature four community mini-fest events in Nashville, Houston, Phoenix and Salt Lake City. These larger gatherings will showcase better-for-you products, nutrition education, family-friendly activities and community-focused programming designed to promote healthy living.
"Kroger touches millions of families every day," said Colleen Lindholz, president of Kroger Health. "The Wellness Tour is about using that reach to meet customers where they are and make it easier to take one step toward better health."
In-store activations nationwide
During the entire month of September, participating Kroger Family of Stores locations will host wellness-focused in-store activations every Friday and Saturday. Customers can expect:
- Better-for-you product sampling, including dietitian-approved OptUP picks where available
- Opportunities to connect with Kroger Health experts, including pharmacists and dietitians
- Nutrition education and resources to support healthier everyday choices
- Information about Kroger Health services and wellness resources available in store and online
Community mini-fest events
Four cities will host expanded Wellness Tour experiences that bring the program to life beyond the store:
- Sept. 5 in the Nashville area: Kroger Store #580, 2015 Needmore Rd., Clarksville, Tennessee
- Sept. 12 in the Houston area: Kroger Store #142, 20168 Eva St., Montgomery, Texas
- Sept. 19 in the Phoenix area: Fry's Store #655, 3490 S. Power Rd., Gilbert, Arizona
- Sept. 26 in the Salt Lake City area: Smith's Store #274, 5710 W 7800 South, West Jordan, Utah
Mini-fest programming may include product sampling, wellness workshops, live cooking demonstrations, fitness activations, giveaways, coupons and community engagement opportunities. Visit Kroger.com/wellnesstour to learn more.
