CINCINNATI — Kroger Co. has released its 2025 holiday film, a tribute to military families and the work of the United Service Organizations, while highlighting the retailer’s long-standing support for service members.
“At Kroger, we believe the holidays are about moments that bring us closer together,” said Mary Ellen Adcock, executive vice president and chief merchant and marketing officer. “This film is a tribute to the families who make every holiday and homecoming unforgettable and to the service members whose sacrifices inspire us all.”
Kroger is the largest cumulative donor to the USO in its 84-year history, contributing over $44 million, including $1 million this year, to support the organization’s mission. Since 2022, Kroger has helped host several USO mobile canteen events, including the recent deployment of two mobile centers to aid U.S. Navy personnel and civilians affected by Hurricane Melissa.
“We’re so grateful for Kroger’s continued support of the USO and the work we do for service members and their families,” said Ben Leslie, chief development officer of the USO. “Kroger’s short film captures the love and connection during the holidays — a reminder of what we all hold dear. Together, we’re helping make sure our military community always feels the appreciation, love, and support they deserve — no matter where they are.”
This season, Kroger will provide a Thanksgiving meal for over 350 troops at Fort Stewart in Georgia and will again support USO’s Project Elf, which delivers holiday gifts to the children of junior-enlisted service members. The company has hired more than 50,000 veterans over the past decade and is offering a 10% Veteran’s Day discount for active-duty members, veterans, and dependents with a valid military ID.
Titled “Operation: Gingerbread,” this year’s film features Kroger’s animated Krojis to tell a story of creativity, connection and homecoming. A young girl leads her family and friends in baking a uniquely shaped gingerbread cookie, the meaning of which becomes clear when a returning family member arrives for the holidays.
The ad was influenced by feedback from Kroger veterans who shared their firsthand experiences. Their insights shaped details like the Kroji uniform, the salute-shaped cookie, and the emotional tone of the homecoming scene.
“We hope this film reminds people that the heart of the holidays is being together with those we love. For service members who are not yet home, we hope it captures the deep longing and joyful anticipation of their return,” said Amanda Mitchell, veteran and service owner for the Contact Center of Excellence at Kroger. “It’s a reflection of Kroger’s commitment to honoring those who serve, and a celebration of the inclusive, purpose-driven culture that brings our associates and communities together.”
Mitchell and other experienced associates worked to ensure the film accurately portrayed military families and conveyed a message of gratitude and hope during the holiday season.
