CINCINNATI – The Kroger Co. has launched the Kroger Rewards World Elite Mastercard, a new credit card designed to help shoppers earn additional savings on groceries, fuel and household essentials through everyday spending.
The card builds on Kroger's expanded loyalty program, allowing customers to accumulate rewards points more quickly on purchases made both inside and outside Kroger stores. Points can be redeemed for discounts on groceries and fuel at Kroger Family of Stores locations and participating fuel centers. Rewards are linked directly to shoppers' loyalty accounts, and points do not expire, giving customers added flexibility and convenience.
"At Kroger, we're always looking for new ways to help customers save," said Megan Shaffer, group vice president of customer growth and strategy at Kroger. "From weekly grocery trips to filling up at the pump or paying bills, the Kroger Rewards World Elite Mastercard turns purchases into real savings. It is one more way we're rewarding customers for the shopping they're already doing."
Cardholders can earn:
- Up to 5X Points on purchases made through Kroger.com and the Kroger app
- 4X Points at Kroger Family of Stores participating fuel pumps
- Up to 3X Points on purchases made in-store at the Kroger Family of Stores
- 2X Points on dining, utilities and travel
- 1X Points on all other eligible purchases made with the card, anywhere Mastercard is accepted
The Kroger Rewards World Elite Mastercard provides additional benefits including a $100 Welcome Bonus, complimentary Boost Essential membership, (including free next-day delivery with minimum purchase)+, and a $10 annual Birthday Reward, helping customers save even more throughout the year.
Powered by Imprint's modern technology, customers can apply for and manage their rewards directly in the Kroger app or website, creating an easy shopping experience that connects earning, saving and tracking rewards in one place.
"Kroger is one of America's most trusted brands, with customer relationships built over decades of everyday shopping," said Daragh Murphy, co-founder and CEO of Imprint. "Together, we set out to turn that loyalty into a card customers reach for every day, one that rewards the weekly Kroger trip and everything in between, with the modern, seamless experience they expect."
"Grocery spending is one of the most consistent and essential parts of life. Together with Kroger and Imprint, we've created a seamless rewards experience that helps shoppers earn more on the purchases they already make, turning regular grocery trips into meaningful savings," said Kiki Del Valle, executive vice president, U.S. Market Development at Mastercard.
The Kroger Rewards World Elite Mastercard is available now. To learn more or apply, visit Kroger.com/rewardscreditcard or the Kroger app.
