CINCINNATI – The Kroger Co. has named Nate Faust executive vice president and chief eCommerce officer, effective Sept. 1, 2026.
Faust brings more than 20 years of experience building and scaling eCommerce businesses. Most recently, he served at Olive, where he helped develop a waste-free delivery and returns platform for brands including Rhone, Cynthia Rowley and Rent the Runway. Throughout his career as a founder, operator, investor and advisor, Faust has been a leader in supply chain innovation, digital commerce and customer experience.
"Nate built businesses that redefined what customers expect from eCommerce, built on speed, value and the experience of getting exactly what the customer ordered," said Greg Foran, CEO of Kroger. "That is the standard we are holding ourselves to as we grow our digital business. I am thrilled to welcome Nate to the team."
Marcelo Faust is best known as the co-founder of Jet.com, the mass-merchandise e-commerce marketplace that disrupted online retail. As chief operating officer, he oversaw first-party merchandising, inventory replenishment, fulfillment and customer service, and spearheaded the innovative Smart Cart program, which rewarded shoppers with lower prices for making more efficient purchasing decisions.
Following Walmart’s acquisition of Jet.com in 2016, Faust joined the retailer as Senior Vice President of U.S. eCommerce Supply Chain, where he led a multi-year effort to enhance and modernize the customer delivery experience.
Earlier in his career, Faust was a member of the executive team at Diapers.com, where he built what was the fastest fulfilment and delivery network in eCommerce – offering free one- and two-day shipping nationwide and same-day delivery in key markets.
"Kroger has deep customer relationships, unmatched loyalty data and a footprint that puts us closer to customers," said Faust. "I couldn't pass up the opportunity to work alongside Greg again and build on that strong foundation, continuing to improve the customer experience in this fast-growing part of the business."
Faust holds an MBA from Harvard Business School and a B.S.E. in Operations Research and Financial Engineering from Princeton University.
