DALLAS-FORT WORTH — Kroger is ramping up its presence in North Texas with a $160 million investment to open four new Kroger Marketplace stores in the Dallas-Fort Worth area. The grocer confirmed Wednesday that the first location will open this fall in Fort Worth’s Bonds Ranch community, followed by stores in Little Elm, Anna, and Sendera Ranch.
Each of the new supermarkets will span approximately 123,000 square feet, feature a fuel center, a pharmacy, a Murray’s Cheese counter, expanded general merchandise offerings, and create 250 to 300 local jobs. Kroger has already broken ground on the Little Elm and Sendera Ranch projects and plans to start site work in Anna later this month.
The expansion comes as competition heats up in the Dallas-Fort Worth grocery market. H-E-B has been aggressively adding locations in the region, including a new Prosper store that opened in August. The Texas-based chain is also exploring its first flagship store in Dallas.
Kroger continues to invest in store growth and upgrades despite cost-cutting measures following its failed merger with Albertsons. The company has announced store closures and corporate layoffs in other markets while combining its Dallas and Houston divisions into a single unit covering more than 210 stores in Texas and Louisiana, led by former Ahold Delhaize USA executive Rudy DiPietro.
In addition to its new Texas locations, Kroger has ongoing projects in Ohio, Kentucky, and Indiana, where it is building three stores and renovating 16 others.
