Kroger unveils five new must-try Our Brands products

CINCINNATI — Kroger Co. is continuing its commitment to innovation and affordability with the launch of five must-try products under its Our Brands lineup. These latest offerings, part of the retailer’s plan to introduce more than 900 new private-label items in 2025, bring exciting flavors and premium quality to everyday grocery staples.

“Kroger Our Brands' unmatched flavor and value make them a favorite for many customers,” said Mike Murphy, Kroger's group vice president of center store merchandising. “Our product innovation is rooted in a deep understanding of what our customers want and need. We know these exciting, trendy items will soon earn a place on families' dinner tables because they offer great flavors at a price point that fits any budget.”

Here are the top five new Our Brands items

1. Private Selection Salad Kits – Six gourmet salad kits featuring unique blends of crisp greens, vegetables, and flavorful dressings. Varieties include Cheddar Truffle, Blueberry, Cheddar Bacon Poblano, Sweet Onion Gruyere, Cherry Bacon Cheddar, and Asian Sesame Ginger.
2. Kroger Brand Kettle Style Tortilla Chips – A new twist on a classic snack, available in Traditional and Hatch Chile flavors. These kettle-style cooked chips offer a robust, crunchy texture, perfect for dipping.
3. Kroger Brand Restaurant Style Italian Dressing – Crafted with Italian spices, oil, vinegar, and real Romano cheese, this dressing enhances salads, vegetables, and even marinades.
4. Simple Truth Organic Instant Mushroom Tea – Following the success of Simple Truth Organic Mushroom Instant Coffee, this new tea blend, available in Black and Chai, harnesses mushrooms’ adaptogenic properties to support wellness.
5. Private Selection Muffins – A premium breakfast treat, available in four flavors: Banana Bread, Blueberry Lemon, Coffee Cake, and Triple Chocolate.

These new products and hundreds of other innovations are now available at Kroger stores nationwide. Customers can shop in-store, online, or through Kroger Pickup and Delivery, with additional savings available through Boost by Kroger Plus.

For more details, visit Kroger.com or the Kroger app.