ARLINGTON, Va. — Lidl US is bringing back its seasonal Preferred Selection private label line for the holiday season, offering shoppers a range of European-inspired specialty foods at value-focused prices.
The retailer said the holiday assortment features 89 curated products, with prices starting at $1.99. The lineup includes artisanal cheeses, cured meats, premium seafood, pantry staples and desserts designed to help customers create upscale holiday meals without a premium price tag.
Available now in stores, the rotating assortment will roll out throughout the holiday season, with new products arriving weekly for a limited time. Lidl said the collection is intended to provide shoppers with access to gourmet-style foods typically associated with European holiday celebrations.
The Preferred Selection range includes a variety of specialty items across multiple categories, giving consumers options for entertaining, gift-giving and holiday meals. Featured products span charcuterie and cheese selections, seafood offerings, baking ingredients and seasonal sweets.
The annual holiday program is part of Lidl's broader strategy to offer premium food products at affordable prices and drive seasonal traffic during the year-end shopping period.
