ARLINGTON, Va. — Lidl US is lowering the cost of its Thanksgiving meal bundle this holiday season, offering shoppers a 29-item basket for less than $35 as retailers intensify efforts to attract budget-conscious consumers.
Beginning Nov. 11, members of the retailer’s Lidl Plus loyalty program can purchase a Thanksgiving meal package serving up to 10 people for $34.40. The basket includes a 14-pound turkey along with ingredients for traditional holiday dishes such as stuffing, gravy, mashed potatoes, sweet potato casserole, green bean casserole, macaroni and cheese, rolls and pumpkin pie.
The pricing move underscores Lidl’s focus on affordability as consumers continue to seek value during the holiday season. The grocer said the offering is designed to provide shoppers with all the essentials needed to prepare a classic Thanksgiving dinner at a lower cost.
In addition to the discounted meal bundle, Lidl is introducing new holiday incentives for loyalty members this year. Customers who make a qualifying Lidl purchase once each week throughout November can earn up to $25 in cash back, which will be issued in December.
Lidl also is extending its Thanksgiving “Never Beaten on Price” guarantee for 2026. Under the program, the retailer will match the comparable total price of its Thanksgiving basket if shoppers find a lower-priced equivalent basket at Walmart or Aldi.
The holiday promotion is the latest example of grocers using aggressive pricing and loyalty rewards to compete for Thanksgiving spending as households look for ways to manage food costs during one of the busiest shopping periods of the year.
