BROOKLYN, N.Y. — Lidl US announced the grand opening of its newest store in Brooklyn, New York, scheduled for Wednesday, August 26, at 573 Grand Street in Williamsburg. The new location will offer shoppers Lidl’s signature combination of high-quality private-label products, global imports, fresh locally sourced items, and everyday low prices.
The celebration will begin with a ribbon-cutting ceremony at 7:40 a.m., where customers can enjoy freshly baked croissants and coffee while being among the first to experience the new store. Early shoppers will also have access to special opening-day promotions and exclusive product offerings.
The Williamsburg store will be open daily from 8 a.m. to 9 p.m.
“Lidl US is excited to bring its value-driven shopping experience to Williamsburg,” the company said. “Customers will find a carefully curated assortment of products that combines exceptional quality, unique international offerings, and everyday savings.”
Savings and Rewards for Every Shopper
Customers visiting the new store can take advantage of several ongoing value programs, including:
- Lidl Plus Rewards: The Lidl Plus loyalty app allows shoppers to earn points on purchases, access member-only offers, and receive personalized coupons.
- Wednesday Weekly Deals: Rotating discounts on fresh produce, pantry staples, and national and international brands.
- Weekend Super Sale: Limited-time savings available every Friday through Sunday on six featured products.
- Monday Must-Haves: Weekly non-food specials featuring home goods, kitchenware, seasonal products, fitness accessories, and more.
Freshness at the Forefront
A centerpiece of the Lidl shopping experience is its in-store bakery, which offers freshly baked breads and pastries throughout the day. The company’s bakery program also features monthly “Special Guest” items inspired by seasonal flavors and trends.
For the Williamsburg opening, featured bakery selections will include:
- Toffee Pecan Cookie
- Brookie
- Blueberry Scone
- Brownie Pop
Signature Lidl Favorites
Shoppers at the new Williamsburg location will find some of Lidl’s most popular products, including:
- 49-Cent Butter Croissants imported from Europe and baked fresh daily.
- Bon Gelati Mini Mix Ice Cream Bars in almond, white chocolate, milk chocolate, and dark chocolate varieties.
- Snack Day Wavy Potato Chips, Extra Flavor All Dressed, made without artificial flavors.
- Alesto Raw Cashews for convenient snacking.
- Dark Chocolate with Whole Roasted Hazelnuts, crafted without artificial flavors.
- Solevita Organic Lemon Ginger Shot, made with USDA Organic ingredients.
- Lidl Preferred Selection Gold Coffee, imported from Germany and featuring a smooth, full-bodied flavor profile.
Designed for Convenience
The new store showcases Lidl’s efficient shopping format, designed to help customers complete their grocery trips quickly and easily. Shoppers will also benefit from the retailer’s Lidl Love It Guarantee, which offers both a refund and replacement if a product does not meet expectations.
With the opening of its Williamsburg location, Lidl US continues to expand its presence in New York while delivering quality, convenience, and value to local communities.
