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Lidl to unveil new loyalty program in July

Lidl Plus will become fully operational on July 15, delivering expanded savings and a more streamlined rewards experience.

ARLINGTON, Va. — Lidl announced that they chain will be rolling out a new loyalty program next month. The company's myLidl app will be discontinued on June 30, 2026 and beginning July 1, customers can download and pre-register for the new Lidl Plus rewards app via the Apple App Store or Google Play. During the transition period, which runs through July 14, shoppers will continue to have access to in-store promotions and everyday low prices ahead of the platform’s full rollout.

Lidl Plus will become fully operational on July 15, delivering expanded savings and a more streamlined rewards experience.

A free loyalty platform, Lidl Plus is designed to provide added value on every visit, offering member-exclusive pricing, reward points, personalized coupons, digital receipts and other savings tools—all within a single app.

Key features of Lidl Plus include:

  • Lidl Points: Earn points on purchases and redeem them for free products and rewards.
  • Member-exclusive pricing: Unlock additional savings at checkout by scanning the app.
  • Digital receipts: Access and store purchase history electronically for easy tracking and returns.
  • Weekly ad access: View current promotions and deals directly within the app.
  • Personalized coupons: Receive offers tailored to individual shopping preferences.
  • Additional savings opportunities: Access games, surprise rewards and other incentives.

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