LOS ANGELES — Liquid I.V., America’s top powdered hydration brand, has unveiled its newest innovation: Energy Multiplier Sugar-Free, a hydration-first energy product designed to meet growing demand for clean, balanced energy.
The stick-pack formula combines 100mg of natural caffeine with a 2:1 ratio of L-Theanine to caffeine, delivering focus and energy without the jitters, sugar spikes, or crashes tied to traditional canned energy drinks. Each serving also includes five essential vitamins and three times the electrolytes of leading sports drinks, powered by the company’s proprietary LIV HYDRASCIENCE™ technology.
The sugar-free mix comes in Strawberry Kiwi and Blackberry Lemonade flavors and is sold in portable sticks that use 93% less packaging than aluminum cans, reducing shipping-related carbon emissions.
CEO Mike Keech said the launch answers consumer concerns, especially among Gen Z.
“The energy category has been stuck in the past, built on artificial highs, harsh crashes, and a 'more is more' mentality,” said Keech. “Younger consumers are looking for something better, but when they get to the shelf, they're met with the same overly caffeinated options. In fact, our research revealed that half of Gen Z consumers feel traditional canned energy drinks leave them anxious, irritable, tired, and confused. So we listened. Energy Multiplier® Sugar-Free is our boldest innovation yet: a hydration-first, energy solution with science-backed ingredients that delivers what people actually want—balanced energy that tastes as good as it performs.”
In a recent study, Liquid I.V. found that 92 percent of Americans are seeking hydration, focus, and balanced energy without the jitters. “We formulated Energy Multiplier® Sugar-Free to address the unwanted side effects common in today's energy products,” said Sai Chaluvadi, Chief R&D Officer at Liquid I.V.®. “Our product offers a more balanced approach to energy, with clinically-tested key ingredients rooted in hydration science that tastes great, without the trade-offs people have come to expect from traditional energy drinks.”
Energy Multiplier® Sugar-Free is now available at Liquid-IV.com, Amazon and Costco and will be available across all major U.S. retailers starting August 31.
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