BRAMPTON, Ontario – Loblaw Companies Limited recently announced the launch of its 'Get to Give Days' campaign, running from October 16 to November 2, 2025. During this period, Loblaw will match customer donations made at checkout, up to $2 million, directly benefiting President's Choice Children's Charity, which operates the nation's largest charitable direct-to-school food program.
Food insecurity remains a critical challenge in Canada, particularly for children, impacting their ability to learn and thrive. Recent data from the University of Toronto's PROOF research program reveals a concerning increase: in 2024, a staggering 2.5 million children under 18 in the ten provinces (32.9%) lived in a food-insecure household, up from 2.1 million in 2023. Approximately 1.9 million of these children (75%) experienced moderate to severe food insecurity.
President's Choice Children's Charity, supported by Loblaw, is dedicated to helping support children's access to nutritious food. The 'Get to Give Days' campaign will directly support the Charity's national signature program, Power Full Kids, which reaches children and youth in approximately 2,200 schools across Canada. This program has a dual purpose: to remove hunger as a barrier to learning for thousands of children, and to teach them how to grow and cook food, promote healthy habits, develop life skills, and build self-confidence.
How to support President's Choice Children's Charity and its goal of feeding 1 million hungry children:
- Donate at Checkout (October 16 – November 2, 2025): Customers can make a donation of any amount at the checkout of participating Loblaw banner stores, including Real Canadian Superstore, No Frills, Maxi, Your Independent Grocer, Zehrs, Loblaws, Atlantic Superstore, Dominion, Provigo, Wholesale Club, Club Entrepot, and Valumart. Loblaw will match these donations up to $2 million.
- Online at pcchildrenscharity.ca: Click the 'Donate' button to contribute directly.
100% of all customer donations made at checkout and online go directly to President's Choice Children's Charity to feed students across Canada.
"Supporting President's Choice Children's Charity is a foundational part of who we are as an organization," said Mark Wilson, chief human resources officer at Loblaw and Chair of President's Choice Children's Charity. "With the generous support of our customers and Loblaw's matching commitment, these funds will make a significant impact in the fight against child food insecurity, helping the Charity reach even more children through the Power Full Kids™ program."
"The rise in child food insecurity is deeply troubling, and it underscores the vital importance of programs like Power Full Kids," said Shantelle Rhynold, sr. manager marketing and fundraising, President's Choice Children's Charity. "In 2024, our program provided more than 997,000 Canadian children at nearly 2,200 schools nationwide with meals and snacks. We are immensely grateful for Loblaw's continued partnership and the generosity of its customers during 'Get to Give Days,' which enables us to expand our reach and empower more children with the nourishment they need to succeed."
"The Power Full Kids program is invaluable to our school community," explains Jay Poitras, Principal, Clarksdale Public School in Burlington, Ontario. "It not only ensures our students have access to nutritious food, removing a significant barrier to learning, but also fosters deeper connections between staff and students. When children are well-fed, they are better able to focus, engage, and truly thrive in their educational journey, building confidence and essential life skills for their future."
