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NEW YORK — L’Oréal Paris has announced the Colorsonic, a first-of-its-kind at-home hair coloring innovation. The product was developed and incubated for ten years and has over 29 patents. Designed for all hair types, lengths, and textures, it makes hair coloring easier by automatically mixing dye and developer in a perfect ratio to deliver long-lasting color results with the press of a button.
Colorsonic parts and saturates every hair strand and distributes color evenly, even in hard-to-reach areas. The bristles move 300 times per minute and adjust their speed to perfectly deposit the right amount of formula for all hair types. In just five minutes, users can achieve root-to-tip coloration.
Alongside the device comes L’Oréal Paris’ first multi-usage hair color cartridge, which offers up to three applications per cartridge (one full hair coloring or up to three root touchups), eliminating waste by allowing users to save extra product for a different time. For the first time, what you don’t use you can save for later. The hair dye formulas are free of ammonia, silicones, parabens, SLS, SLES, and phthalates.
“What has remained consistent since L’Oréal invented permanent hair color more than 100 years ago is our dedication to high-performance, research-backed innovation for superior performance,” said Ali Goldstein, president of L’Oréal Paris USA. “Colorsonic is a true gamechanger for the category, bringing cutting-edge technology to hair color, and is a testament to L’Oréal Paris’ unwavering commitment to delivering the highest quality results in the comfort of your own home.”
The environmentally friendly cartridge uses less plastic per application than traditional box hair color. Colorsonic eliminates the need for separate single-use plastic dye and developer bottles and replaces single-use gloves with high-performant reusable gloves, which are included in the device box.
The www.Colorsonic.com site is uniquely designed to serve as an engaging and educational resource for consumers. It will feature a shade quiz to help people find their perfect shade, along with step-by-step video tutorials, articles, and colorists on call who can help with any coloring questions.
L’Oréal Paris partnered with crowdfunding platform Kickstarter last month to engage with early tech adopters and give them early access to Colorsonic. The device quickly sold out within a few days.
Colorsonic is available for a suggested retail price of $124.99 for the device and $29.99 for the color cartridges and is available online and at select Target locations.
