OKLAHOMA CITY — Love’s Travel Stops has launched Love’s Media Group, a retail media network built to reach professional truck drivers and highway travelers across the company’s 662 locations in 42 states.
“Love’s Media Group represents an exciting evolution of our commitment to enhancing the customer experience while creating new value for our brand partners,” said Patrick McLean, chief marketing officer of Love’s. “With our nationwide footprint and deep relationships with both professional drivers and travelers on the road, we can offer advertisers something no one else can — direct access to a high-volume, high-intent audience in motion.”
The offering unifies Love’s physical and digital touchpoints, including fuel pump screens, in-store digital signage, the Love’s Connect mobile app and the My Love Rewards loyalty program, to engage customers throughout the trip. Love’s said the platform fills a gap in the ad market by delivering scaled access to professional drivers alongside everyday travelers making on-the-road purchase decisions.
To lead the initiative, Love’s appointed Tommy Greenberg as Senior Director of Love’s Media Group. Greenberg previously helped build Lowe’s Media Network’s client services and operations and earlier led retail media sales at Target’s Roundel.
“Love’s has been serving America’s travelers for more than 60 years, and that trust is the foundation of our media network,” McLean added. The company said it is working with select brand partners as it refines capabilities and measurement, with an emphasis on demonstrable results.
