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NEW YORK – Mars Chocolate North America’s Snickers brand and Wrigley’s Skittles brand will each return with new commercials to air on Sunday, February 7, during Super Bowl 50 on CBS, according to Mars Inc.

The brands have also launched the company’s first joint in-store promotion meant to leverage their status as official National Football League (NFL) sponsors to “Make Super Bowl 50 Even Sweeter.”

“The Super Bowl is an iconic event that the Snickers brand is excited to be part of again,” said Allison Miazga-Bedrick, director, Snickers brand. “We can’t wait to get back in the game again this year, and we plan to pull out all the stops to satisfy America’s hunger to watch another great Super Bowl commercial from ­Snickers.”

The joint national in-store promotion encourages consumers to text SWEET50 to 87654 for the chance to win instant prizes, as well as enter a grand prize sweepstakes.

“We had an amazing rookie Super Bowl experience, so we’re thrilled to be back,” said Matt Montei, senior marketing director, confections and seasonal at Wrigley.