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NEWARK, N.J. — Mars Wrigley’s M&M’S brand on Wednesday unveiled its latest product innovation, which marries the iconic candy with a chocolate chip cookie.
M&M’S Crunchy Cookie candies feature a crunchy cookie center covered in milk chocolate and wrapped in the colorful, iconic M&M’S candy shell.
“M&M’S has a long history of developing innovation inspired by consumers’ favorite sweet and savory treats,” said Allison Miazga-Bedrick, Senior Brand Director, Mars Wrigley. “Our focus on developing innovation that meets consumer preference and their desire for variety, delivers on our promise to bring better moments to our fans, in this case, by putting a crunchy texture at the center of their favorite chocolate candies.”
M&M’S is celebrating its 80th anniversary this year with new products such as M&M’S MIX and M&M’S White Chocolate Pretzel Snowballs (new for the holiday season this year), and the latest M&M’S store at Mall of America, which opened earlier this year.
M&M’S Crunchy Cookie will be available nationwide beginning March 2022 in Single (1.35 ounces), Share (2.83 ounces) and Sharing Stand Up Pouch (7.4 ounces) sizes. More information is available by visiting M&M’S on Facebook, Twitter, Instagram or at MMS.com.