Megan Rand

As senior vice president of client development for HBC/GM/Non-Foods at Acosta, Megan Rand’s mission is to drive transformative growth by shaping forward‑thinking, data‑driven strategies that elevate category performance and strengthen retail partnerships. She leads with a relentless focus on innovation, operational excellence, and unlocking new opportunities that deliver measurable, sustainable results. By aligning insights, capabilities and high‑performing teams, she aims to exceed client expectations and accelerate success across the total store.

What Rand finds most rewarding in her role is the opportunity to partner closely with clients on their brand strategies — to challenge ideas, pressure‑test assumptions and collaboratively shape stronger outcomes. She loves using data to illuminate which decisions will have the greatest impact and to help teams focus on the initiatives that truly move the needle. Equally meaningful to her is leading and developing her team members. She says watching them grow, stretch and ultimately deliver exceptional value to clients is one of the most fulfilling parts of her work.

“An accomplishment I’m especially proud of is how our HBC/GM/Non-Foods team exceeded our 2025 revenue budget during one of the most turbulent periods in the CPG industry,” she says. “Not only did we deliver above expectations, but our clients outperformed the rest of the store by more than 200 bps — a clear reflection of the strength of our strategies and execution. We also experienced significant momentum within the Acosta HBC/GM/Non‑Foods vertical, bringing on several new clients and driving an increase in annual revenue. This combination of growth, performance and new business wins underscores the impact of our team’s focus, resilience and partnership with our clients.”