Meghan Kelly

Meghan Kelly is a customer and brand strategy leader recognized for transforming consumer insights into large-scale business results. With over 16 years of experience in skin health and beauty, her perspective is shaped by roles in analytics, customer development, brand management and enterprise customer strategy.

In her current role, Kelly oversees customer strategy for Kenvue’s U.S. skin health and beauty portfolio, guiding the development of national strategic business plans for brands such as Neutrogena, Aveeno and OGX. She works closely with retail partners to boost category growth through shared value creation, ensuring that consumer and customer needs are incorporated early in portfolio strategy, innovation planning and omnichannel execution.

Kelly started her career in insights and analytics, supporting skin health, baby and beauty categories across key accounts. Her data-driven storytelling helped unlock additional growth and laid the analytical foundation that still guides her strategic approach. She later transitioned into customer development, managing large, complex businesses at CVS for Neutrogena, Aveeno and broader skin health categories, where she consistently surpassed revenue and profit targets and received multiple national sales awards.

As senior brand manager for U.S. wound care, Kelly led key initiatives including the BAND-AID 100th Anniversary, the BAND-AID Red Collaboration and the launch of BAND-AID Brand OURTONE. Her work received two James E. Burke Marketing Awards.

“My mission is to foster consumer-led, customer-obsessed, high-impact teams — deeply connected to beauty culture and trends — to create real value for our retailer partners, our iconic brands and the millions of consumers who trust Kenvue skin health and beauty every day.”