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GRAND RAPIDS, Mich. — Meijer will turn customers’ purchases of its own brand products into meals for those in need through its hallmark Simply Give hunger relief program. From November 20 through November 26, the Midwestern retailer will donate one meal to Simply Give food pantries for every customer purchase that includes a food item from select Meijer brands.
“We’ve been a part of our customers’ Thanksgiving meal traditions since we first opened our doors in 1934, which is very meaningful to us,” Meijer President & CEO Rick Keyes said. “Our customers have proven to be so generous and supportive of Simply Give over the years so we’re glad to give them one more way to support families in their communities this holiday.”
The Simply Give program stocks the shelves of more than 400 food pantries in the communities Meijer serves each year and has generated more than $75 million since its 2008 inception.
Qualifying products include any Meijer brand, Frederik’s by Meijer, True Goodness by Meijer or Purple Cow food item.
“Thanksgiving is the perfect time to celebrate our Meijer brands because they are such a staple in our customers’ holiday entertaining plans – from the Meijer brand baking ingredients they count on to perfect their favorite family recipe to the unique Frederik’s by Meijer items they pick up to add a special flair to their meal,” said Ben Hamlin, Director of Own Brand Foods at Meijer. “We’re excited to deepen that tie to the spirit of the season by giving our customers one more reason to feel good about buying our products.”
Customers interested in doing even more to support food insecurity in their communities can purchase a $10 Simply Give donation card in-store or as an add-on to their online Meijer pickup and home delivery orders all year long. The donation cards are then converted into Meijer food-only gift cards and given to a local food pantry partner in the store’s community. Additionally, Meijer will double match any Simply Give cards purchased on Saturday, Dec. 17, turning every $10 contribution into $30 for a local food pantry.
