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GRAND RAPIDS, Mich. — In a bid to bring convenience to more customers, Meijer is expanding its home delivery service area, tripling its reach from a 20-minute radius to 60 minutes. The expansion will extend the service to nearly four million additional households, including those in previously underserved rural and urban areas. Meijer said deliveries will be available in as little as three hours.
The retailer said the move came in response to customer demand.
“We heard from many customers that were interested in using home delivery to make their grocery shopping more convenient but couldn't because they were outside of the delivery range,” said Emily Henao, Meijer's vice president of digital experience. In a major move to bring convenience to more customers, Midwest retailer Meijer announced today the expansion of its home delivery service area, tripling its reach from a 20-minute radius to an impressive 60 minutes. The expansion will extend the service to nearly four million additional households, including those in rural and urban areas previously underserved, with deliveries promised in as little as three hours.
The retailer’s decision comes in response to growing customer demand for expanded delivery options. “We heard from many customers that were interested in using home delivery to make their grocery shopping more convenient but couldn't because they were outside of the delivery range,” said Emily Henao, Vice President of Digital Experience at Meijer. “We know our customers are busier than ever, and this expansion gives us a unique opportunity to make their lives easier.”
Customers eager to see if they qualify can check their eligibility via the Meijer app or website by navigating to the "Delivery" section and entering their address. To celebrate the rollout, Meijer is offering free delivery through February 1, 2025, for orders meeting specific purchase thresholds—$35 in pet or beauty products or $50 in general merchandise. Even after the promotional period ends, customers using SNAP benefits will continue to enjoy free delivery in the newly expanded service area.
Since debuting its home delivery service in Detroit in 2016, Meijer has steadily increased its availability, evolving alongside customer preferences. The pandemic accelerated demand for grocery delivery, prompting the company to extend service hours and broaden access. Now, all Meijer Grocery stores and supercenters provide delivery, along with options like curbside pickup and the innovative Shop & Scan feature, offering customers flexibility to shop on their terms.
Meijer, a pioneer of the one-stop shopping model, operates more than 500 locations across the Midwest. Known for its commitment to community, the retailer donates 6 percent of its annual profit to philanthropic efforts and is consistently recognized as a top workplace. With this latest expansion, Meijer further solidifies its reputation for adapting to customer needs while maintaining its dedication to quality and convenience.
Customers can check their eligibility via the Meijer app or website by navigating to the "Delivery" section and entering their address. To celebrate the rollout, Meijer is offering free delivery through February 1, 2025, for orders meeting specific purchase thresholds—$35 in pet or beauty products or $50 in general merchandise. Even after the promotional period ends, customers using SNAP benefits will continue to enjoy free delivery in the newly expanded service area.
Since debuting its home delivery service in Detroit in 2016, Meijer has steadily increased its availability, evolving alongside customer preferences. The pandemic accelerated demand for grocery delivery, prompting the company to extend service hours and broaden access. Now, all Meijer Grocery stores and supercenters provide delivery, along with options like curbside pickup and the Shop & Scan feature, offering customers flexibility to shop on their terms.
Meijer, which operates more than 500 locations across the Midwest, says this latest expansion further solidifies its reputation for adapting to customer needs while maintaining its dedication to quality and convenience.
