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NEW YORK— MET-Rx has launched a new campaign with John Cena, using CapCut video software to offer a library of turnkey video templates and filters on Tiktok.
In a series of accompanying new videos, Cena calls on fans to share their “biggest flex” by using the filter in creative ways to showcase their achievements. The MET-Rx Flex filter will be available for TikTok users to experiment with throughout the summer, and Cena will also choose videos to respond to.
“While people keep accomplishing amazing things – the tired old flex emoji hasn’t evolved a pixel since 2010. The world has earned a new way to flex, and we’re giving it to them with a super-charged MET-Rx Flex filter on TikTok,” said Cena, who has used MET-Rx products to support his training since the 90s.
MET-Rx is one of the first brands to use CapCuts pioneer product, Branded Video Template, which offers a library of templates that give advertisers the autonomy to create customized content.
The MET-Rx Flex campaign will activate in-store and across social media and digital platforms, advertising MET-Rx’s Big 100 Bars.
“Since our inception in the early 90s, MET-Rx has been the go-to brand for both workout motivation and product innovation within the fitness community. Our new campaign with John Cena brings that positive challenger attitude to TikTok in an over-the-top way that inspires people to celebrate and share their own successes,” said Amie Testerman, VP, marketing and innovation at MET-Rx parent 1440 Foods. “Like MET-Rx, John Cena appeals to everyone from hardcore powerlifters to the fitness-curious, and we can’t wait to see the creative ways people make the MET-Rx Flex their own.”
