IRVING, Texas — Michaels is lowering prices on more than 3,000 items across the store, in categories including arts and crafts, DIY, party goods, sewing supplies and home décor.
The price reductions, which are on average 10% lower than the original price, offer everyday savings on many of the products customers shop for the most. The reductions represent the final phase of a value-driven initiative that has been rolled out over the past several months.
Examples include helium-filled balloons, watercolor paint sets, and assorted paper crafts. Lower prices can also be found across crafting essentials such as paint, markers, adhesives, unfinished wood surfaces, and DIY materials for creative projects and celebrations.
"The price reductions reflect our ongoing commitment to delivering value to our customers every time they shop with us," said CEO David Boone. "Our mission is for Michaels to be the go-to destination for creating and celebrating in every community, and that means making it easier and more affordable for everyone to create, celebrate, and bring their ideas to life.”
Michaels is also expanding everyday value for customers through its enhanced rewards program, which launched earlier this month. Driven by a commitment to always finding new ways to bring more value to customers, the updated program offers better perks and higher earning potential. Members can now earn up to 9% back in rewards and access Everyday Perks of up to 25% off regular-priced items depending on their loyalty status.
Michaels last year lowered the price for in-store birthday parties by 50% and lowered prices on over 200 Celebrate It party products by between 25% and 70%.
