IRVING, Texas — Michaels announced a significant expansion of The Party Shop at Michaels, a destination for party planners seeking an assortment that spans from everyday essentials to the extraordinary. By broadening selection by 60%, expanding into new categories like piñatas, and introducing exclusive customization bars, Michaels is doubling down on its commitment to being your one-stop for every celebration.
In the past year, Michaels has grown its assortment to 4,500 party supplies and balloons across more than 60 themes. Now, Michaels is scaling up its dedicated in-store party assortment via the introduction of nearly 600 new products throughout 2026.
The updated lineup includes:
• A piñata category: A new category for Michaels, featuring designs from sports themes to classic smiley faces and trend-forward styles, complemented by a variety of bagged candy fillers.
• Licensed essentials: Expanded options of licensed kids' party supplies featuring fan-favorite characters like Bluey, Hello Kitty, Stitch, and more across paperware, balloons, and décor, making it easier for parents to bring their children's favorite themes to life.
• Year-round entertaining: High-quality, elevated drinkware, flatware, and serve ware collections to create cohesive, creative tablescapes for every occasion.
Beginning this month across North America, Michaels is rolling out exclusive DIY bars that invite shoppers to personalize their celebrations in real-time — an experience available only at Michaels. Features include:
• The Favor Bar: Designed to make gifting effortless for all ages, the Favor Bar allows customers to mix and match trend-forward items to build custom party favors. Customers will find beauty treats like face masks and lip balm, bachelorette-ready gift sets, playful items like glitter drink mixes and playing cards, and more.
• The Candy Bar: Ideal for designing a picture-perfect dessert display or custom favor bags, with an assortment of sweets like gummy bears, jellybeans, and gumballs.
• The DIY Banner Bar: This hands-on bar invites customers to create personalized, playful custom felt banners using interchangeable numbers, letters, and icons on a variety of garlands for any occasion.
• 5 for $5 Signature Stripe Packaging: A new value-driven selection where customers can mix and match any five pieces of select gift wrap, gift bags, bows, tags, and tissue paper for $5.
"At Michaels, we believe the joy of celebrating should begin the moment you start planning," said David Boone, CEO at Michaels. "As North America's ultimate celebration destination, we are committed to being the true one-stop shop, delivering a differentiated selection and exclusive experiences — from our industry-leading balloon services to our brand-new customization bars - that empower our customers to transform any milestone into something truly extraordinary."
Michaels offers competitive price points without compromising on quality, allowing customers to celebrate in style with high-impact, affordable options that perfectly balance value and design.
To make it easier for customers to plan standout events at an accessible price point, Michaels has lowered prices on in-store birthday parties, introduced an enhanced Balloon Bar experience, and lowered prices to cement its position as the leader in value within the celebration category.
Michaels simplifies the planning process, offering a stress-free way to shop in-store and online to ensure every customer can celebrate on their own terms. Whether planning weeks in advance or needing a last-minute finishing touch, Michaels offers services such as same-day deliveries, in-store pickup, and balloon reservations, where shoppers reserve a specific pickup window up to four days in advance.
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