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NEW YORK — Michelle Peluso took the helm at Revlon in November, at a critical juncture in the history of the namesake cosmetics brand that a year earlier emerged from bankruptcy proceedings under new ownership.
Peluso aims to reignite growth through a strategy that accentuates the brand’s glamorous past to stem the recent erosion of customers and shelf space. “It is an honor to lead Revlon and its collection of powerful brands at this important time in the company’s history,” Peluso said in a press release. ”I look forward to working with the full Revlon team — as well as our retailer, supplier and distribution partners — to further unlock the growth potential of our brands and meet the moment for the next generation of beauty and wellness lovers.”
Revlon is a leading global beauty company, with some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color, hair care and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, Almay, Creme of Nature, Cutex, Juicy Couture and Elizabeth Taylor.
Peluso brings a fresh perspective to the beauty category, along with a wealth of experience with some major companies. She most recently worked as chief customer and experience officer at CVS Health, where she had responsibility for transforming the consumer experience and accelerating the retail pharmacy chain’s digital strategy. Earlier, she held chief marketing officer roles at IBM and Citigroup, and served as chief executive officer at pioneering online platforms Travelocity and Gilt Groupe.
Peluso earned a bachelor’s degree in economics, finance and management from the University of Pennsylvania and a master’s degree in philosophy, politics and economics from the University of Oxford.
