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Mielle Organics Launches More Than A Strand Global Campaign

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MERRILLVILLE, Ind. — Mielle Organics is expanding its popular Pomegranate & Honey and Rice Water & Aloe Vera hair care collections, launching three line extension products.

The company said customers can perfect their current Mielle hair routine by adding in the new Pomegranate & Honey Maximum Hold Gel Styler, the Rice Water & Aloe Vera Braid Set Foam, and the Rice Water & Aloe Vera Braid & Scalp Moisturizer.

For all hair types including thick, curly type 4 hair, the Pomegranate & Honey Collection provides the ultimate in curl definition and hold. The entire collection is made with pomegranate, which is rich in antioxidants to help strengthen hair follicles, eliminate frizz and nourish and hydrate hair strands. It is also made with honey, which helps regulate and retain moisture.

Mielle’s Rice Water Collection was created to moisturize, strengthen and nourish hair helping to prevent split ends and breakage, the company said. Ingredients include yuzu and rice water.

In addition to the wet line additions, Mielle said it is also unveiling a collection of hairstyling accessories ranging from satin scrunchies to detangling and scalp brushes.

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