NEW YORK — Minute Maid is expanding its “Bring the Juice” platform to include Minute Maid Zero Sugar for the first time. Built around the idea that adulting isn’t always easy, the campaign shows how a boost of positivity, confidence, and a refreshing glass of Minute Maid Zero Sugar can help consumers navigate life’s everyday tradeoffs and turn small victories into memorable moments.
Consumers will see the campaign come to life through a series of creative films and social videos (AKA "Minute-atures)" available in both English and Spanish:
The creative is voiced by two beloved comedians Ali Wong and Melissa Villaseñor and will appear across major streaming and digital platforms in the U.S. and Canada, including Disney+, ESPN+, Netflix, Hulu, Amazon, and more.
Whether it's surviving an awkward social interaction or finally tackling a long-overdue task, Minute Maid Zero Sugar is here to help consumers "Bring the Juice" to everyday life.
