PARK CITY, Utah — Momentous, a leading human performance company that focuses on making the highest quality supplements, today announced the nationwide launch of its products with Target. As part of an active nationwide rollout, select Momentous products are now available on shelves in nearly 600 Target locations across the United States with exclusive end-cap displays, as well as online at Target.com, ahead of a full expansion into all Target stores this October.
The expansion into Target follows the brand’s entry into over 600 doors with The Vitamin Shoppe earlier in 2026. As the brand continues to experience explosive category growth, earning recognition on the Inc. 5000 list as one of America’s fastest-growing privately-held companies for three consecutive years, Target will carry 12 select and best-selling Momentous products, including Creatine, Creatine Chews (Lemon/Lime and Strawberry), Fiber+ (Unflavored and Cinnamon), Omega-3, Magnesium Bisglycinate, Vitamin D-3, Iron+, Calcium, L-Theanine and Ashwagandha, all of which are rigorously third-party tested and NSF-Certified for Sport, with additional SKUs and flavors coming to shelves before end of year.
“From the beginning, our mission at Momentous has been to democratize high performance,” said Momentous Co-Founder and CEO, Jeff Byers. “We started by building products trusted by some of the best athletes and teams in the world, and have worked to make that same standard of quality available to anyone who wants to invest in their health and performance. Target is an important next step in that journey, giving us the opportunity to bring Momentous to millions more people in a place that’s already part of their everyday lives.”
Target is expanding its wellness assortment by 30% this year, bringing guests even more options across categories to support their everyday wellness needs and reinforcing the retailer as a destination for accessible, on-trend wellness.
“We’ve been very intentional about how and where we expand into retail, and Target was a natural partner. They’re making a meaningful investment in wellness; they share our belief that consumers deserve better products and higher standards, and they give us an incredible platform to make high-quality supplements more accessible than ever,” added Byers.
2026 has been a continued year of meaningful growth for Momentous. In addition to its expansion into The Vitamin Shoppe, the brand launched its Fiber+ product in partnership with Arnold Schwarzenegger’s Pump Club and most recently unveiled its Creatine Signature Spec line, introducing an even higher standard for quality of its best-selling product that enhances purity and mixability.
