EAST HANOVER, N.J. – Mondelēz International, the maker of beloved snacks like RITZ Crackers, OREO Cookies and CHIPS AHOY! Cookies, is thrilled to announce its historic, first-ever professional football team sponsorship with the Kansas City Chiefs. As the team's Official Snacking Partner Mondelēz is uniting its iconic portfolio of products to bring snacking fans together for tailgates, watch parties and brand activations.
Mondelēz International and the Kansas City Chiefs share the belief that football offers people a sense of belonging and community for fans, families and snackers alike. Building on Mondelēz International's longstanding commitment to connecting with fans on the world's biggest stages - from Big Game and March Madness to Summer of Soccer and Inter Miami CF campaigns - this partnership will connect Mondelēz portfolio brands directly to Chiefs Kingdom, deepening the company's commitment to creating memorable moments for fans.
"We are incredibly excited to kick off the football season by charging into Chiefs Kingdom alongside one of the most iconic fanbases in sports," said Nick Rogers, Director of Portfolio Marketing & Sponsorships at Mondelēz International. "Mondelēz snacks have fueled legendary tailgates and family gatherings for generations. Elevating that Arrowhead Stadium tradition with fan favorites like OREO, RITZ, SOUR PATCH KIDS, and CHIPS AHOY! allows us to bring the ultimate gameday lineup straight to Chiefs Kingdom."
Chiefs fans can expect to see Mondelēz brands integrated throughout their game-day experience. Additionally, starting in October, shoppers across Kansas, Missouri and Nebraska will see regional retail displays featuring special game-day promotions and eye-catching design, with Mondelēz's iconic lineup alongside the legendary Chiefs marks.
"We are thrilled to welcome Mondelēz International to Chiefs Kingdom as our Official Snacking Partner. Their iconic roster of snacks is already a gameday staple for millions of households, and together we look forward to elevating the fan experience at Arrowhead Stadium and throughout our community," said Tyler Kirby, Executive Vice President and Chief Revenue Officer, Kansas City Chiefs.
