MPG expands its retail logistics platform through partnership with Reverse Solutions

HOLMDEL, N.J. — In a move that underscores the growing strategic importance of reverse logistics, Market Performance Group (MPG) and Reverse Solutions on Thursday announced a partnership to deliver end-to-end returns management and product recovery services to brands and retailers navigating rising compliance pressures and margin challenges.

The alliance integrates Reverse Solutions’ expertise in returns management, refurbishment, recommerce and zero-waste recovery into MPG’s expanding Retail Logistics platform, creating what executives describe as a comprehensive, data-driven approach to managing both forward and reverse supply chain flows.

The companies said the combined offering will help brands and retailers recover lost value from returns, overstocks and damaged goods while improving operational efficiency and compliance across increasingly complex retail networks.

“Returns, overstocks, damages and non-compliant product movement represent a significant financial and operational blind spot for many organizations,” said Tom Rinck, senior vice president of new business development at MPG. “This partnership extends capabilities upstream, helping clients not only manage returns efficiently, but also prevent future losses through smarter go-to-market strategies and stronger retail execution.”

As retailers tighten vendor scorecards and compliance standards, and as e-commerce continues to drive higher return rates across categories, coordinated management of forward and reverse logistics has become a strategic priority rather than a back-office function.

Executives at both companies pointed to mounting pressure on brands to protect margin while simultaneously meeting retailer requirements around product disposition, sustainability and reporting.

“Brands and retailers are under constant pressure to protect margin while meeting compliance requirements and keeping product moving,” said Jason Henney, general manager of business development at Reverse Solutions. “By pairing MPG’s Order-to-Cash and Retail Logistics execution with Reverse Solutions’ proven returns and recovery capabilities, clients gain a clearer view of where value is leaking, plus a practical path to recover it and reduce repeat issues across the retail network.”

Under the partnership, MPG clients will gain access to Reverse Solutions’ full-service reverse logistics capabilities, including returns processing, refurbishment, recommerce channels, warehousing and zero-waste recovery programs designed to minimize landfill use and maximize asset recovery.

At the same time, MPG will layer its broader commercial expertise onto the reverse flow of goods. The omnichannel commerce agency offers right-sized growth strategies, strategic go-to-market planning, advanced analytics and established relationships with more than 150 retail partners. Its Order-to-Cash and Retail Logistics services span order management, retailer EDI, accounts receivable, deduction recovery, warehousing, transportation, inventory management and fulfillment.

The companies said that linking these capabilities will allow brands not only to handle returns more effectively but also to analyze root causes — from assortment decisions to packaging and compliance errors — and address them proactively.

That upstream focus is particularly timely as retailers continue to refine return policies and impose stricter compliance standards on suppliers. In many cases, unmanaged returns and deductions can erode profitability as significantly as pricing or promotional missteps.

By combining retail execution data with reverse logistics insights, the partnership aims to provide brands with greater transparency into how product moves through the supply chain — and where breakdowns occur.

Founded in 2001, Reverse Solutions has built its business around sustainable product recovery, including refurbishment and recommerce models designed to recapture value from returned or excess inventory. The company positions zero-waste recovery as both a financial and environmental advantage for clients facing growing scrutiny over sustainability practices.

MPG, headquartered in Holmdel, N.J., describes itself as a leading omnichannel commerce agency delivering integrated commercial solutions that accelerate profitable brand growth. Its team includes executives with experience across major retailers, CPG companies, and digital platforms, supporting clients across strategic consulting, omnichannel commerce, marketing and communications, analytics, and supply chain services.

Executives did not disclose the financial terms of the partnership.

As return volumes continue to rise and retailer requirements evolve, both companies said they expect demand for integrated forward and reverse logistics solutions to accelerate.

In an environment where margin protection and operational precision are paramount, the partnership signals a broader shift in how brands and retailers view returns — not simply as a cost center, but as an opportunity to recover value, improve compliance and strengthen the overall path to purchase.