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Editor’s note: Steven Anderson, president and chief executive officer sent the following memo to NACDS Chain & Associate Members on the American Diabetes Association ramping up activation in NACDS #NourishMyHealth across communities:
ARLINGTON, Va. — The #NourishMyHealth campaign is part of a commitment by NACDS to the September 28, 2022 White House Conference on Hunger, Nutrition, and Health. This national public education initiative is focused on helping Americans embrace the protective health benefits that nutritious food provides in reducing the risk of diet-related conditions, including diabetes, heart disease, and cancer.
As “Food is Medicine” interventions continue to gain traction with healthcare experts, health plans, policymakers, and other stakeholders, NACDS remains committed to highlighting the importance of addressing diet-related diseases as serious public health threats, while also showcasing the essential role of pharmacies as champions of health and wellness to improve the prevention, management, and treatment of chronic diseases.
Steven Anderson
#NourishMyHealth messaging centers on the following calls to action: (1) Get a baseline health screening (blood pressure, cholesterol, blood sugar/blood glucose, and body mass index) at your pharmacy and learn about your risk for nutrition-related diseases; (2) Improve your baseline numbers by adding healthy foods to your diet to live longer and healthier; and (3) Access important information about healthy foods, lifestyle modifications, and health screenings in the dedicated campaign website and related resources.
Since the campaign’s launch, strong engagement from NACDS chain pharmacy members has been essential in driving 40% of the campaign’s 175 million impressions and nearly 8,000 nutrition security screenings captured by more than 5,000 in-store kiosks operated by Higi. Members have activated in the campaign by sharing key messages and resources with the communities they serve – rolling out digital messaging, flyer distribution, wellness events, loyalty member communications, in-store circulars, and more. This is yet another example of the industry’s unwavering commitment to the health and wellness of people and communities.
Leveraging this strong momentum, the American Diabetes Association (ADA), a founding partner of NACDS’ Nourish My Health, is ramping up their activation this weekend! This Saturday, ADA will be promoting Nourish My Health at Cure de Tour events in Michigan and New York, and at additional community events throughout the year, including both their Cure de Tour cycling events and Step Out: Walk to Stop Diabetes events.
American Diabetes Association – 2024 Community Events Featuring #NourishMyHealth
- Riverhead, New York on June 8 – Cure de Tour
- Canandaigua, New York on June 8 – Cure de Tour
- Ann Arbor, Michigan on June 8 – Cure de Tour
- St. Charles, Illinois on August 10 – Cure de Tour
- Lexington, Massachusetts on August 18 – Cure de Tour
- Lone Tree, Colorado on September 7 – Cure de Tour
- Pittsburgh, Pennsylvania on September 7 – Step Out
- Miramar, Florida on September 14 – Step Out
- Westfield, Indiana on September 14 – Step Out
- Nationwide (Virtual) on September 14 – Cure de Tour & Step Out
- Washington, D.C. on September 21 – Step Out
- Palo Alto, California on September 29 – Cure de Tour
- Philadelphia, Pennsylvania on October 19 – Step Out
- McKinney, Texas on October 26 – Cure de Tour
- San Antonio, Texas on October 26 – Step Out
- Long Beach, California on October 26 – Step Out
- Houston, Texas on November 16 – Step Out
#NourishMyHealth messaging centers on the importance of healthy foods, receiving baseline health screenings (blood pressure, cholesterol, blood sugar/blood glucose, and body mass index) at your pharmacy and learning about your risk for disease, and increasing access to important information about nutrition, lifestyle modifications, and health screenings in the dedicated campaign website and related resources.
The campaign has driven 175 million impressions and nearly 8,000 nutrition security screenings with support from engaged NACDS chain pharmacy members.
We know NACDS members are active in supporting the American Diabetes Association’s events in their communities and we would be thrilled to coordinate efforts to amplify the visibility of Nourish My Health. If your company is not yet participating, we encourage you to consider getting involved to support the American Diabetes Association’s important cause. Please contact Sara Roszak, Senior Vice President, Health and Wellness Strategy and Policy, at sroszak@nacds.org to coordinate on an upcoming event in your community.
