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NACS CEO Frank Gleeson on the evolution of convenience retail

In an exclusive interview in the April issue of Mass Market Retailers, NACS CEO Frank Gleeson says the channel is evolving into a more food-forward, digitally driven model.

ALEXANDRIA, Va. — The convenience store industry is entering a new phase of change, and NACS president and CEO Frank Gleeson is stepping in at a crucial moment.

In an exclusive interview in the upcoming April issue of Mass Market Retailers, Gleeson explains how the channel is shifting from its traditional fuel-and-tobacco core to a more diversified, food-focused, and digitally connected model.

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“The biggest shift is that convenience is no longer defined by what it sells, but by how it serves the customer,” Gleeson says.

He highlights foodservice as a main growth driver, alongside loyalty, personalization, and a stronger focus on customer experience, as operators aim to replace declining legacy categories and increase order frequency.

“For many operators, foodservice is now the primary growth engine, not an add-on,” he adds.

The full interview examines where growth is coming from in convenience, how retailers are implementing that strategy, and what is needed to maintain momentum in a quickly evolving environment.

Read the full interview in the April issue of Mass Market Retailers.

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