SALT LAKE CITY— ReposiTrak has announced that a large national importer and distributor of seasonal general merchandise, apparel and accessories is expanding its use of ReposiTrak solutions to include Touchless Retail, providing in-store merchandising and product pack-out services across several large Northeastern retailers.
The supplier, whose product portfolio includes seasonal items such as hats, scarves and gloves, will use Touchless Retail to ensure merchandise is unpacked, properly displayed and available to shoppers during critical seasonal selling periods. For seasonal products with limited selling windows, timely and consistent shelf execution is essential to maximizing sales opportunities.
Touchless Retail combines fixed-cost merchandising, typically 50% less expensive than traditional hourly merchandising, with an elite team of the industry's best merchandising professionals. Only top-performing merchandisers qualify for the program, which delivers greater than 99% on-time performance and less than a 0.5% revisit rate.
“Seasonal merchandise has a very short window of opportunity. If products are sitting in the backroom instead of on the selling floor, those sales opportunities can disappear quickly,” said Randy Fields, chairman and CEO of ReposiTrak. “Touchless Retail solves that problem by providing the very best merchandisers at about half the traditional cost. It's a combination of superior execution and dramatically better economics.”
“Touchless Retail is changing the economics of in-store merchandising,” said William Linnane, CEO of SPAR Group. “By combining an elite team of proven merchandising professionals with a fixed-cost model that is approximately half the cost of traditional merchandising, we're giving suppliers a much more efficient way to get products onto the selling floor. Seasonal merchandise is a perfect example of where dependable execution matters most. When the selling window is short, getting the right products on display at the right time makes all the difference.”
The supplier already utilizes two additional ReposiTrak solutions:
- ReposiTrak SBT 2.0: Provides store-level sales and inventory visibility, helping suppliers improve replenishment, reduce out-of-stocks and increase sales.
- ReposiTrak Compliance & Risk Management: Automates supplier compliance documentation, monitoring and verification, helping companies reduce administrative effort and manage risk.
With the addition of Touchless Retail, the supplier is expanding its relationship with ReposiTrak beyond technology and data management to include physical merchandising execution at the store level.
“This is a great example of how our integrated platform creates additional value for existing customers,” Fields added. “Our technology already helps this supplier manage inventory, sales data and compliance. Now we're helping get their products out of the backroom and onto the shelf. And we're doing it with elite merchandisers at a significantly lower cost.”
The expansion into seasonal general merchandise demonstrates the versatility of Touchless Retail beyond traditional grocery and direct store delivery categories. The solution offers suppliers an affordable, dependable way to manage seasonal displays, product pack-out and shelf replenishment without the high and unpredictable costs of traditional merchandising programs.
