LAKEWOOD, Colo. — Natural Grocers is supporting wellness from the bottom up, with its newest private-label product: Natural Grocers® Brand Wellness Bath Tissue. Designed to support a gentle, irritation-free bathroom experience, customers can now get the wellness support they love in one simple wipe.
This innovative three-ply tissue features a creatine, collagen, and magnesium blend to support everyday wellness and self-care. Creatine supports brain energy, brain function and sports performance; collagen supports joint health and supple skin, and magnesium supports bone health, attention, and focus.
The tissue has already taken the wellness influencer community by storm after a TikTok post from Juniper Vale, a Topanga Canyon–based wellness creator, went viral, declaring, “Natural Grocers Brand Wellness Bath Tissue is the final frontier of conscious consumerism—an overlooked daily ritual, finally given the intention it deserves. I will never go back to traditional two-ply.”
WHY WELLNESS BATH TISSUE?
“From the earliest civilizations to modern wellness practices, humans have always sought comfort, cleanliness and care,” said a spokesperson for Natural Grocers. “Paper hygiene and holistic wellness support can both be traced back to 6th-century China. We asked ourselves why centuries of personal care should stop there. The answer was simple: It shouldn’t. We’re simply continuing age-old traditions in one brilliant, soothing combo—and reframing an everyday routine as a quiet but meaningful moment of self-care.”
CARE THE PLANET & THE CUSTOMER CAN COUNT ON
Natural Grocers customers expect transparency and integrity from every product found on the shelves whether it lives in the pantry, freezer or bathroom. By applying the same rigorous scrutiny used across its private-label lineup, the company’s standards and R&D teams ensured every roll meets Natural Grocers’ uncompromising product promises, including:
· Never tested on animals.
· Made from responsibly sourced, FSC certified bamboo and recycled fibers.
· Manufactured with a reduced reverse osmosis water process.
· Free from chlorine bleach, chemicals, synthetic colors, inks, fragrances or optical brighteners; pH considerate.
· Dermatologist reviewed standards (we’re talking a quick, precursory glance and a somewhat detailed Slack conversation).
· Optimized roll density to balance comfort with conscious consumption.
· Individually wrapped in compostable bamboo paper to preserve freshness and integrity.
· Packaged with minimal inks and thoughtfully restrained branding.
IN STORES NOW. . .APRIL FOOLS
If you're thinking to yourself, “This…I just…cannot,” Happy April Fools’ Day! Natural Grocers Brand Wellness Bath Tissue may not be real, but the company’s commitment to high-quality, Always AffordableSM products is. Customers can find a robust variety of supplements, cleaning products and paper goods on the shelves of all 169 Natural Grocers stores nationwide.
· {N}power members can get $3 off any supplement, cleaning product or paper good, April 1–4, 2026. Coupon must be clipped from the mobile app or online dashboard. Click here to learn more.[i]
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