LAKEWOOD, Colo. – Natural Grocers is celebrating Earth Day with a three-day, in-store event that brings together savings, education and environmental impact. As part of its broader Earth Month efforts, the company is spotlighting products that meet its standards for healthier soil, cleaner homes and more transparent food systems, culminating in special Earth Day deals, giveaways‑ and sweepstakes April 22–24, at all Natural Grocers locations.
"Earth Day reflects values we live by year-round," said Raquel Isely, vice president of marketing at Natural Grocers. "From banning hundreds of problematic ingredients our customers don't want, to supporting soil health, biodiversity and humane treatment of animals, our standards are designed to protect people and the planet. Earth Day is a meaningful moment to invite our communities to celebrate those standards—by saving on products they trust and supporting positive change through their everyday choices."
EARTH DAY GIVEAWAYS, SPECIALS, SWEEPSTAKES & MORE
Customers are invited to enjoy Natural Grocers' Earth Day Celebration April 22–24, with three days of Earth Day fun.
GIVEAWAYS
- April 22–24:{N}power members will receive a free, limited-edition Earth Day reusable bag and Earth Day sticker with purchase. This year's bag design pays homage to the company's longstanding "Things We Won't Carry and Why" list.
- April 22–24:{N}power members can buy three, get one free on select products.
- April 22:{N}power members who spend $22 or more will receive a free dozen Contented Hen® Free-Range Eggs.[iii] (Limit one dozen; customers must clip coupon on the mobile app, email or online dashboard starting April 21.
- April 23: The first 75 customers at each store will receive a free trial-size Natural Grocers Brand Organic Laundry Detergent.
DEALS
- April 22–24: {N}power members will enjoy Even More Affordable Earth Day Specials of up to 49% off Earth Day inspired goods such as Patagonia ProvisionsTM Organic Crackers, Mamma Chia Organic Chia Squeeze Pouches, Caboo® Tree-Free TP, Alter Eco Chocolate Bars, Minor Figures Organic Barista Oat Milks and much more.
- April 24: {N}power members can take advantage of $5 Friday, featuring customer favorites such as Applegate Farms select breakfast patties and sausage links ($5 each/7 oz) and Santa Cruz Organic Lemonades (2 for $5/16 oz).
SWEEPSTAKES
- April 22–24: Customers can enter for a chance to win Natural Grocers gift cards by filling out an entry form in-person at their local store.[vii] (One $500 company-wide grand prize, $100 gift card prize at each store.)
- Through April 25: Count the ladybugs! Customers are invited to count the ladybugs hidden throughout the pages of the April 2026 Natural Grocers good4u Health Hotline magazine for a chance to win a $500 Natural Grocers gift card. Entries can be submitted at any Natural Grocers store by April 25, 2026.[viii]
RODALE INSTITUTE & LADYBUG LOVE
Natural Grocers is once again teaming up with Rodale Institute for its annual Ladybug Love campaign. Rooted in the company's longstanding commitment to organic integrity, regenerative agriculture and environmental stewardship, the campaign encourages communities to protect beneficial insects, while supporting regenerative organic agriculture.
This year's Earth Month fundraising efforts will benefit Rodale Institute's Farmer Training Programs—highly immersive, full-time programs that prepare farmers for careers in regenerative organic crop and vegetable production by advancing organic practices and soil health. Natural Grocers aims to raise $100,000 in April for Rodale Institute's Farmer Training Programs through the following in-store fundraising opportunities:
- Natural Grocers will donate $1 (up to $25,000) to Rodale Institute for every Ladybug Love pledge signed from April 1–30.[ix]
- Customers can donate $1, $5, or $10 at the register to support Rodale Institute's Farmer Training Programs from April 1–30.
- For every Ladybug Zip Pouch sold from April 1–30, Natural Grocers will donate $2 to Rodale Institute.
SUSTAINABILITY RESOURCES
Throughout April, the company will be offering environmentally conscious insights and resources related to food, homes, gardens and yards.
- Five Ways Your Food Choices Impact Health—Yours and the Planet's
- Earth Watch: Eat Like a Regenivore
- Bees and Other Beloved Pollinators
- Honey Almond Coffee Cake Recipe
Customers can access more Earth Day-related resources, recipes and learn more about Natural Grocers' 2026 Earth Day Celebration in the April edition of the good4u Health Hotline (Vol. 105), available in stores or online.
