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Natural Grocers kicks off 71st anniversary celebration with a $71,000 product donation to Food Bank of the Rockies

he community-focused donation highlights the power of local partnerships to help nourish Colorado communities and marks the start of Natural Grocers' 71st anniversary celebration.

LAKEWOOD, Colo. – Natural Grocers is celebrating 71 years of serving communities with a $71,000 product donation to Food Bank of the Rockies in collaboration with Colorado-based Pop Your Vitamins, a functional vitamin soda company. The donation reflects Natural Grocers' longstanding commitment to supporting hunger-relief efforts across Colorado and helps kick off the company's 71st anniversary celebration, August 13–15, 2026.

Volunteers prepare food boxes for distribution through Food Bank of the Rockies™. As part of its 71st Anniversary Celebration, Natural Grocers® and Colorado-based Pop Your Vitamins™ donated $71,000 in products, including wholesome snack items and functional wellness beverages, to help support hunger-relief efforts across Colorado and Wyoming. Photo courtesy of Food Bank of the Rockies.

The donation includes thousands of wholesome snack items from Natural Grocers, including trail mixes, nuts, seeds and other grab-and-go favorites, plus more than 20,000 cans of functional wellness beverages donated by Pop Your Vitamins. Together, these products will help Food Bank of the Rockies continue its mission of supporting individuals and families facing hunger across the region.

"For 71 years, Natural Grocers has believed that healthy communities start with access to nutritious food," said Raquel Isely, vice president of marketing at Natural Grocers. "We're honored to support Food Bank of the Rockies and grateful to collaborate with Pop Your Vitamins as we kick off our anniversary celebration. Together, we're demonstrating the power of community partnerships to make a meaningful difference for our neighbors."

FOOD BANK OF THE ROCKIES AND NATURAL GROCERS
For more than two decades, Natural Grocers and its customers have supported Food Bank of the Rockies through shared efforts to combat hunger and strengthen communities across 32 counties in Colorado and 23 counties in Wyoming. The $71,000 product donation, made in partnership with Colorado-based Pop Your Vitamins, builds on that longstanding relationship and reflects Natural Grocers' belief that everyone deserves access to nutritious food.

Through ongoing initiatives such as its Bring Your Own Bag Program and additional in-store donation campaigns, Natural Grocers has donated more than $1.3 million to Food Bank of the Rockies, helping provide more than four million meals to support the organization's mission to nourish neighbors facing hunger.

"Right now, food insecurity is at its highest level in more than a decade, both locally and nationally," said Mark Weslar, food sourcing director for Food Bank of the Rockies. "Because of committed partners like Natural Grocers, we can continue to show up for our neighbors with the nourishing food they need to thrive, wherever and whenever hunger rises."

Food Bank of the Rockies recently opened its new 270,000-square-foot distribution center in Aurora, Colorado. The facility provides the capacity and flexibility to:

  • Triple cold food storage space.
  • Triple volunteer capacity.
  • Increase fresh produce distribution by up to 50% over time.

Food Bank of the Rockies makes it easy to ignite the power of community to nourish people facing hunger through volunteer opportunities and charitable donations. Learn more at foodbankrockies.org.

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